I’m kinda sorta hoping this is a joke, but the way things are going lately, I don’t think it’s a joke. I’m also trying to stay away from political posts because this is an entertainment site, and though you could argue that politics are a form of entertainment — especially as things stand right now — well, I’m more frightened by the realities of our current election than I am amused or finding escape. Let’s first get to the point; today it was announced by Ad Age that Budweiser beer is temporarily rebranding itself as “America”. As in, wouldn’t you like a nice refreshing, big ol’ sip of your country right about now? The country that’s putting up Donald Trump as its Republican presidential candidate, and has Democrats infighting; the country that’s arguing over just who, and why a person can enter which bathroom (because during an election season, who wouldn’t like a big gulp of prejudice?); the country that’s doing its darnedest to roll back women’s rights…and don’t you just want to DRINK THIS COUNTRY RIGHT IN?
Don’t get me wrong; I love my country. I just don’t love all the things that go on in it, and I don’t especially see this snapshot in time as cheer-worthy. It doesn’t feel like we’re coming together as a nation, more like we’re ripping each other apart (and I’m not even talking party affiliation). But hey, maybe that’s just me feeling this way? Certainly, Budweiser America — the beer — disagrees; their rebranding also includes a logo change from “King of Beers” to “E Pluribus Unum,” “The World Renowned” to “Land of the Free,” and “Anheuser-Busch, Inc.” to “Liberty & Justice For All.”
I’m not saying maybe someone at “America” might not be reading the news, but maybe they’re not catching the same headlines as me. This rebranding, which is definitely not a joke, reeks of arrogance at a time we could use a little quiet introspection.